Beauty varies by country/sex, but lookism still fuels surgeries.

As we try to fight lookism, we see one obvious factor supporting our cause. It is the fact that beauty and attractiveness vary by sex and by country. That is, men and women have different ideals regarding attractiveness as do people from different countries. (Not so commonly referenced is the factor that attractiveness ideals change over time, e.g., the 1800s, the 1920s, the 1950s, now).

Most distressing, however, is the fact that western media (films, magazines, the internet, etc.) are spreading Western standards of beauty around the globe. We call this “international lookism.” It’s part of the reason so many people outside the west are clamoring for, and getting plastic surgeries, to alter their appearance.

Lookism’s challenge: attractiveness varies by sex

Men and women have very different ideas about beauty. See the video with the dark-haired woman at the bottom of the blog. It contains amazing graphics that show ideal female face according to each sex. If you are female you will like this video. Essentially the video is about two ‘perfect faces,’ created from the features of glamorous actresses, singers and models. They reveal the stark differences between how men and women perceive female beauty.

In a beauty survey, men and women were asked to build up a perfect face from the features of some of the most beautiful women in the world. According to the author:

“The research revealed that men prefer blonde hair, full lips, and strong cheekbones but also a petite nose, less prominent forehead and finer eyebrows.
Women see the epitome of beauty as raven hair, a stronger nose and forehead profile, strong brows and narrower bone structure.

The most popular features for men were Shakira’s cascading blonde hair, Miranda Kerr’s button nose, the forehead of Jennifer Aniston, the Duchess of Cambridge’s pronounced eyebrows and Angelina Jolie’s cheekbones – as well as her famously full lips.

Women’s selections for the perfect female face included Freida Pinto’s glossy black mane, Keira Knightley’s refined cheekbones, Cara Delevingne’s bushy bold brows, Blake Lively’s strong nose, and Scarlett Johansson’s pout.

A spokesperson for, who commissioned the survey, said: ‘These two pictures demonstrate the different ideals men and women have when it comes to the female face.'”

Lookism’s challenge: attractiveness varies by country

As noted above, countries (or more precisely, cultures)  have long differed in what they find attractive, esp in females. Female beauty standards around the world don’t always mean pink lips and rosy cheeks. Check out these 7 worldly ideas of feminine beauty (like long necks, stretched out lips, and body scars) that will challenge your idea of what “pretty” really means. See the video below titled ‘7 Beauty Standards That Challenge The Definition Of “Pretty.’



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