As we try to fight lookism, we see one obvious factor supporting our cause. It is the fact that beauty and attractiveness vary by sex and by country. That is, men and women have different ideals regarding attractiveness as do people from different countries. (Not so commonly referenced is the factor that attractiveness ideals change over time, e.g., the 1800s, the 1920s, the 1950s, now).
Most distressing, however, is the fact that western media (films, magazines, the internet, etc.) are spreading Western standards of beauty around the globe. We call this “international lookism.” It’s part of the reason so many people outside the west are clamoring for, and getting plastic surgeries, to alter their appearance.
Lookism’s challenge: attractiveness varies by sex.
Men and women have very different ideas about beauty. See the video with the dark-haired woman at the bottom of the blog. It contains amazing graphics that show ideal female face according to each sex. If you are female you will like this video. Essentially the video is about two ‘perfect faces,’ created from the features of glamorous actresses, singers and models. They reveal the stark differences between how men and women perceive female beauty.